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July 13, 2026 By admin-asyikin Comment off

Halal Tourism in Thailand: An Integrated Marketing Communication (IMC) Perspective

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ThailandHalal Tourism, Marketing Communication, ASEAN Tourism2025

S. Y. Benharoon, S. Tongsongyod

Journal Article — Journal of Communication, Language and Culture

This study explored integrated marketing communication strategies used to promote halal tourism in Thailand targeting Muslim travelers in ASEAN countries.

Halal TourismIMCMuslim-Friendly TourismThailand TourismASEAN

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