Strategies to spearhead growth
Tourism focus area strategies
To optimise its tourism potential, IMT-GT will implement the following strategies on tourism promotion and development.
- Improve connectivity between strategic areas of the subregion to support selected thematic crossborder tourism circuit development
- Enhance the sustainability, inclusiveness and competitiveness of the subregion as a destination
- Market the subregion as a single destination
It is obvious that the Tourism Focus Area needs many different forms of intervention. They go beyond the more usual joint promotional and marketing activities to include research, infrastructure development, value chain development and regulatory reforms, among others. Also, given the broad range of tourism activities and their dependence on the services provided by other industries, cross-sectoral collaboration is therefore crucial for the sustained expansion of the IMT-GT tourism industry.
LIST OF COMPLETED PROJECT
| No. | Project Name | Project Proponent | Status | Year |
|---|---|---|---|---|
| 1. | Heritage Race Campaign: IMT-GT the liveable old towns-an integrated marketing communication program | Ministry of Tourism and Sports Thailand | Completed | 2018 |
| 2. | Position paper to measure the impact of development of tourism industry in the IMT-GT | Ministry of Tourism and Sports Thailand | Completed | 2018 |
| 3. | Workshop on Maritime and Coastal Sustainable Tourism in IMT-GT; Managing Over tourism | Ministry of Tourism and Sports Thailand | Completed | 21 – 24 April 2019 |
| 4. | IMT-GT Cruise Business Forum | Sabang Authority Port, Indonesia | Completed | 17 – 18 October 2019 |
| 5. | IMT-GT Peranakan Nature Trail: International Peranakan Festival | Indonesia, Malaysia and Thailand Ministry of Tourism | Completed | October 2019 |
| 6. | IMT-GT Fly and Rail tourism | Keretapi Tanah Melayu and Ministry of Tourism, Arts and Culture Malaysia | Completed | 17 November 2019 |
| 7. | Marketing strategy and action plans for IMT-GT for 2018-2020 Marketing strategy and action plans for IMT-GT for 2018-2020 | Ministry of Tourism, Arts and Culture Malaysia | Completed | 2019 |
| 8. | Peranakan a colourful culture: The Booklet of ASEAN Heritage Trails | Ministry of Tourism and Sports Thailand | Completed | 2019 |
